Author: Ben Issa
SEO has not changed, it is adapting. And it is now integrating new visitors’ behavior (with the help of social media), as well as new regulations (updating against spam practices for example). In today’s blog post, we look at some basic and adapted SEO tips to improve your online marketing strategy. Optimize your website At the beginning of SEO, you only had to optimize your website for search engines and their robots. As of today, visitors, mobile users and search engines are the three targets of your optimization. Tags, responsive design and UX are becoming more and more essential for…
As you know, digital mobility is becoming an essential part of online marketing strategies. According to recent studies, mobile Internet is actually taking over desktop Internet usage. To convert this particular kind of leads into customers, you have to understand their behavior with mobiles and tablets. 3 parameters to understand mobile users behavior Digital mobility is now a habit: Mobiles and tablets are now part of all our activities. Who does not use their mobile to find a street, buy new shoes or book a plane ticket? Apps domination: More than that, all the apps available on these devices are…
While many blogs and influencers agree that Facebook is slowly dying, the leading social media platform offers new possibilities to improve Facebook engagement. Facebook engagement best practices for 2014 We already covered Facebook’s Edge Rank, an essential notion to understand how the platform’s algorithm works and how to make your posts as engaging as possible. Engagement is not only based on Edge Rank’s algorithm. It also includes many other parameters such as: Visuals: optimizing your cover and profile photos, highlighting your information with tabs. Time: posting at the best time of the day and the week. Content: sharing your content…
Getting traffic is good, but making conversion is better! Whether it is concerning a purchase or a subscription, conversion is the final goal of all marketing strategies. How to optimize your call-to-action buttons? Your CTA buttons are the best weapons you have to improve your conversion rate. In order to optimize them, you have to make them visible and attractive. Here are the three main parameters you have to optimize: Position: your CTA button has to be visible. Your visitors shouldn’t have to scrawl around to see it, it has to be noticeable. Terms: use short words and terms that…
Online press releases are useful to introduce your website and to increase your traffic thanks to their new links, fresh and unique contents. Choosing an online press release website To choose an online press release website, you must pay attention to many parameters. You have to check the Alexa Rank and the Page Rank of online press releases websites. This indicators will inform you about their awareness and traffic. Given that each online press release website is different from another, you have to ask yourself the following questions: Can I add images or videos? How many links can I insert?…
Title and description tags are front doors to your website. Optimize them! It’s an efficient way to improve your traffic. Discover here the best practices to optimize your title and description tags. Tips to optimize tags Title tag Title tag has to be a short summary of your page, and be composed of relevant keywords. Ideally, you should choose only one keyword placed at the beginning of your tag. It has to be under 70 characters and be the more pertinent as possible. Description tag Description tag must be a summary of your page including relevant keywords too. More than…
Anatomy of a high converting landing page In a previous article concerning landing pages, we dealt with landing page optimization and improvement of conversion. This article helped you to understand how a landing page works, and what impact it might have when optimized. Now, we can go a bit further and see how to set up your content in your landing pages. To build a landing page which converts, you must put yourself in internet user’s eyes to discover his needs. You will learn three things about internet users wishes : To access a content easily understanding (clear headline and…
Posting on social media at the right time You certainly faced up this situation: you publish a post; you wait… nothing happens. After a few hours, you notice that you are getting no like, no comment, no share or any other kind of interactions. Your post is now drowned under a stream of others posts. And those are getting bunch of likes, shares, and comments. Are these posts best than yours ? Well, not really. So what is the issue? The posting time of course ! They are times when people are used to interact more on social media. Here…
Tips to write content that ranks “Content is king” may be a SEO consultants dictum. But in this mess of practices, it’s difficult to know what really works. There are 5 things you should keep in mind to improve your ranking: Your content have to answer internet users questions You have to select different keywords and do not abuse from keywords density Your content have to be shareable in social media Your content must be related to your Google Plus profile for authorship Your tags have to be optimized to display discerning informations in the SERPs This infografic from Content Verve gives…
Fact: Social media images improve engagement. Fact: Choosing the right social media images improves the shareability of your tweets, posts, and pins. Sadly, though there’s another fact you need to be aware of with regards to social media images. Fact: Every social network has different size standards for the images they allow you to post. In essence, this means that the perfect shot you upload to Instagram might look horrible on Twitter, stretched on LinkedIn, and be cropped horribly if you try and upload it as a cover image to Facebook. It doesn’t make it easy for the social media manager…