Author: Ben Issa
A large world sport event such as the World Cup offers real online marketing opportunities to brands. However, before starting an online marketing campaign in a foreign country, brands have to understand the digital opportunities over there and adapt their strategy. How to do online marketing around the world? We already talked about newsjacking and real-time marketing in our latest articles. Both these trends have been widely used by brands for the last 2 weeks. Thanks to the Fifa World Cup of 2014, brands have great ideas to communicate and get more visibility. This World Cup is the sport event with the highest audience ever. Everyone is…
You may have heard of growth hacking. This particular kind of online marketing technique consists in combining marketing strategies and engineering skills to improve websites’ growth. Did you know some of the most popular websites owe their fame to growth hacking? Paypal Paypal used a smart system based on cashback to rise its number of users. They paid $10 to each user who referred a new user (also rewarded by $10). Thanks to this win-win deal, Paypal quickly reached ten millions users. Hotmail Hotmail might have found the most viral technique to growth hack its number of users. By adding these sentences to each…
Marketers are now using online possibilities to promote off-line events. Smartphones have facilitated this trend, and are at the origin of what we call: real-time marketing. What is Real-time Marketing ? More than newsjacking, real-time marketing (or RTM) consists in communicating online with your audience during an event. This particular kind of marketing is very attractive for the audience, because it creates a unique impression. When a popular event is happening and retransmitted online, you don’t want to miss it, right? For marketers, real-time marketing is a way to organize unifying gatherings. It also gives them the possibility to spread…
Going viral has always been a major marketing goal. Actually, it is no magic trick: there are many different ways to do it. Today, we’ll introduce you a great way to generate viral content : newsjacking. What is newsjacking ? Newsjacking consists in creating viral marketing content that is based on breaking news stories. These breaking news stories are familiar to the audience, so it is easier to reach them with newsjacking. These breaking news can be events, trends, or any popular news. The term “newsjacking” comes from “carjacking”. As carjackers “use” cars from other people, marketers “use” news from…
As you may have noticed, Google just launched its lastest update: the algorithm Google Panda 4.0. As a reminder, this update is focusing on penalizing websites which have low quality content. Here are some tips to creat quality content and avoid these Google Panda penalties. 7 mistakes to avoid Google likes quality content which is created for the user. That’s why they penalize all scam and spamy methods that help webmasters improve their websites ranking thanks to low/poor quality content. Don’t write texts You have to ban abbreviations, and use adapted vocabulary. You also should avoid spelling and grammatical errors.…
What Internet users want is instant, short and precise results. Look at Snapchat and Vine’ success for example: it’s based on ephemeral pictures and videos. It also works for browsing the web. Internet users don’t spend time scrolling all the SERP to find the answer to what they’re looking for. What they want is the answer, now. To help manage and improve your business operations that rely on the internet which includes online marketing, you must look for a local business internet provider that offers high speed, reliable internet. How to use this instant and short content need in your…
You may have noticed that Twitter has set up important updates. The latest figures show there are actually 20 million of fake Twitter users. Let’s discover these new updates for 2014! A new design for Twitter You probably haven’t missed the brand new Twitter design. This new flat design is more spaced out and uncluttered. The previous design was too packed up and was too complicated for those who had never used Twitter before. You can now find more information about Twitter accounts such as the number of photos/videos posted, the number of favorites and when you first created your…
Easter is just over, and you probably made the mistake of eating too much chocolate even if you knew it is not healthy. As Easter eggs hunters, SEOs sometimes make some mistakes knowing it is not SEO friendly. Let’s identify these mistakes and learn some tips to avoid them. Mistake #1: Betting on aesthetics A lot of websites bet everything on their visual aspect. We all know the primary parameter to improve your ranking is content. Your website has to contain fresh and unique content with the keywords you are targeting. That’s why you shouldn’t set up a website based only…
To make your blog post stand up, pictures can give you a noticeable advantage. To choose pictures that perfectly fit your blog post, there are three steps you have to follow. How to use pictures for your blog posts? 1. Choose quality pictures. Your pictures have to be catchy with bright colors, good composition and originality. Preview pictures for blog posts are everywhere. Choosing quality pictures for these previews will allow you to attract people so they read your blog post. Quality pictures on your post will also encourage them to share your work on their social media accounts. 2.…
As you know, quality content is the best way to improve your website’s ranking and SERPs. It is also true for links. In today’s post, we’ll explain why you should start focusing on link earning rather than traditional link building. What is link earning? Link building used to be one of the best SEO practice to increase your number of backlinks. The main problem is link building is focusing on quantity rather than quality. On the other hand, link earning is the quality part of a netlinking strategy. Introduced by Danny Sullivan, this concept highlights netlinking strategies based on quality links. Link…