Author: Ben Issa
💡 Looking for a complete Marketing Platform to manage your campaigns, internal team and outsourced resources? Try DOZ Marketing for free today! Each agency and online marketing professionals have their own techniques and tools. However, when you are in the online marketing business, at some point there are some software you have to you use or at least try. Below, discover our own selection of 10 of the best online marketing platforms. 1. Hubspot Hubspot is the first inbound marketing software that provides all the tools you need to improve and manage your online marketing strategy. Hubspot allows professionals to: Attract leads…
Thanks to web 2.0, anyone can become a content creator and build an online reputation. Here we discuss what e-reputation is and what tools can be used to manage your e-reputation. What is online reputation all about? Online reputation definition Brand positioning and brand image work to shape online reputation. For a brand, positioning is something that marketers deliberately set up, while image is the lens through which audiences perceive the brand. This image is shaped and informed by content that people find on the internet (social media, search engines, blogs), and this is what online reputation is all about.…
You can write the most interesting and compelling blog post, but if the supporting thumbnails and headlines are not attractive, it will probably not perform as expected. Here are 4 tips to make your blog posts more attractive by optimizing thumbnails and headlines. Choosing the right thumbnail Use a picture that speaks to users To be eye-catching, your thumbnail has to be colorful and of high-quality. But more than that, your thumbnail has to be representative of your content. Just like a movie trailer, a thumbnail is a kind of teaser that gives your audience an idea of what you are sharing.…
Crowdsourcing is a creative process — a brainstorm where people from around the world can work together to share great ideas. Here, discover 3 reasons to use crowdsourcing for your business. What is crowdsourcing ? In marketing, crowdsourcing is a way of doing collaborative marketing for businesses. It empowers users to create content, information and marketing messages via the web. The output can be a logo, an article, a slogan, etc. There is no limit to what can be created with crowdsourcing; the only thing you need is imagination. Businesses choose to use this particular way of co-creation because it invites web users…
All of us are used to looking up things online, whether it is a book summary or a recipe. Most of us also use Google’ search engine. “Googling something” is practically a reflex. However, there are other alternatives you can use to search the web. In this article, discover 7 Google alternatives and what other popular search engines can do! Bing Bing is a powerful Google alternative. Launched in 2009, this search engine provides some more precise features than Google such as multimedia search. Bing’s image search feature allows you to search by: size, arrangement, color, style, people’s portrait, etc. Bing’s video search functionality…
When you manage a Facebook page, you have to think about the quality of your fans before thinking about engagement. It’s essential to get real fans to make your Facebook page active and relevant. Here are some tips to get real, engaging Facebook fans. Stop « Like-gating » Facebook is going on a fight against fake likes. The famous social media platform announced a new policy development which will take effect on November 5th, 2014. This new policy includes the end of « like-gating ». Like-gating occurs when users are asked to « like » a Facebook page to access exclusive content. This practice allows brands…
It seems like ecommerce websites are everywhere these days. Many CMS’ allow online merchants to set up their businesses online. To distance yourself from competitors, more than ecommerce tools, you’ll need tips to boost your ecommerce marketing. Set up rich snippets Rich snippets, also called structured data markups, are visual elements which are displayed on SERPs. They come in different forms, such as reviews/ratings, limited time offers, pictures and videos. To implement rich snippets on your ecommerce website, you have to insert special tags provided by schema.org, in your HTML. This way, you will enjoy the benefits of one of the best and most…
Even if you’re a talented film director, rising the numbers of views on a YouTube video requires many other skills. Here are a few things to take in account. Pay attention to the video length In order to gain a lot of views on your video, it has to be short. By uploading a short video, people liking it will be more spontaneous and inclined to share it. If your video is too long, it will loose a bit of its virality potential. So don’t make videos that last more than 90 seconds. Morevoer, your video has to be immedialtely catchy. People who watch…
Emailing is still one of the best online marketing tool. Many softwares and online platforms allow you to send personalized newsletters with many great features. Here are some tips to make the most of emailing and improve your email deliverability. Take in account Gmail’s tabbed inbox We can not deal with email deliverability without talking about Gmail’s tabbed inbox. Gmail is the most used webmail client, therefore it’s essential to take in account its evolution. Gmail integrated this new tabbed inbox to improve mail organization. Your email marketing campaigns are now sent to this Promotion tab. With this organization change,…
Your new blog has been online for few months now, and you still have difficulties to find it on Google’ SERPs? You might have forgotten to set up few basics. Here are 3 basic and efficient tips to implement for your website’s optimization. Website optimization: adjust your tags First things first, optimization: you have to look at your blog’s tags. Focus your work on title, description, and alt tags using your keywords. Don’t forget to respect the right number of characters as it is essential to get your website more visibility and improve your blog’s optimization. You can also fill your keywords tags, but they are less and less taken into account…