Author: Ariya Stark

This is an article by Ariya Stark. She is a renowned database expert. Her work revolves around optimizing databases for automation of marketing processes.  Several businesses are thriving in digital marketing. Even though it is highly effective, the ROI can skyrocket when companies discount the manual part of it. Therefore, multiple enterprises are leaning towards the automation of social media marketing, email marketing, and search engine marketing. Their biggest concern is the lack of availability of real-time data from reliable sources. Automation relies on the accuracy of available data to a great extent. Gaps in data collection and the lack…