Author: Anji ISMAIL
Anji ISMAIL
Co-founder at DOZ
SEO video is a subject which attracts more and more the attention of web actors; we tend to demonstrate the importance of video in a brand or site communication strategy. This media shows a great potential to convince, involve and engage your customers. This bill presents some bases of SEO video. 1- Your video optimization: Enhance your brand on your video: change your videos to enhance your brand in your introduction, in sub-tittles, or on display background. Think also to interview people in front of a large insert of your brand- like the stars interviewed for a film. That…
Nowadays it’s very unusual for the businesses not to envisage the creation of a website. Even the small familiar businesses created before the age of the Internet went on the digital, even if some of them were more hesitant than the others. But launching a website, whatsoever for a multinational, in billion, or for a neighbourhood pizzeria, can be easy, but it doesn’t ensure an increase for the company. The simple fact of having a website (one among some billions which always increase) isn’t enough to get the attention and the additional recognition for the company, promote its brand or…
Since a few months, Google is faced to numerous complaints about the bad quality of its results. Is Matt Cutts anti-spam team totally outdated? The new extension Google Chrome allowing to block some sites in the results, developed by the Google team, is it a solution? What should we think about the case JC Penney (link spam)? This article tries to sum up the situation. The extension Google Chrome “Personal Blocklist Extension” Google just released an official extension Chrome, developed by the team fighting against the spam (directed by Matt Cutts), allowing to its users to block some sites in…
You’d like to see your business visible on the web, assure a presence online and follow your customers? Maintain a blogging activity is necessary. Business blogging is an efficient marketing method, which will help you to keep the interest of online consumers. Although the work takes only a small part of the day, its feedback can be surprising. How do business blogs help you to assure a presence online? Every time you post up some new and original content on your blog, search engines will find these contents and create some feeds. The crawlers decide of the site ranking on results…
Social Media Optimization, called SMO, is a very effective marketing and advertising tool. The use of these technical by the bookmarking, social websites of sharing photos and videos, and blogs, has permitted to few start-ups and to companies which already exist to create a buzz around their brand and to realize surprising results. The factors favouring SMO emergence A market in constant evolution and e-marketing tendency has promoted the recourse to the SMO. These are effective tools marketing and economic, which allow a company to reach the whole of its customers in a unique place. Lot of companies admit the…
Blogging is one of the most activities maintained on the Internet; millions of blogs are online and thousands are created every day. Blogging has become an income generating activity for a lot of web actors, blogs optimization for search engines is thus an activity whichisn’t without significance for webmasters; as well as the majority of quality traffic which comes to our site or blog is by the intermediary of search engines. We must know how to answer to their requirements keeping an information quality to the users of the Internet. Here is a list of advices and of technical to…
In SEO, we can distinguish two large families’ criteria used in the algorithm: “on page” and “off page”. Sometimes, we talk about “on line” criteria which concerned all the site. The netlinking makes very often the difference between the rivals; that means that the strategies used to optimize the part “off page”. This tutorial on the backlinks, presents the best netlinking’s technical of 2011, notably on Google. Knowing the basis of links optimisation Your link profile has to seem natural! If you just have to understand one thing, it’s that it’s necessary to make the best for your backlinks profile…
Today everybody is willing to sell grandma on-line, if necessary. Don’t get me wrong people have been selling goods since the very beginning of civilization, but Internet could make the local market into a global market with just a few clicks. Everyone has a website and everyone is 100 percent ready to squeeze any possible penny from it. You know your tools: AdSense, banners, selling links. Possibilities are out there. Why shouldn’t you do the same? Perhaps you already have, what you miss however might be the expertise and the vast knowledge of the field of battle necessary to make…
You know you need a social media marketing plan – but what are you doing about it? Yes, getting an account on Facebook is easy but dressing up your page and getting your Edge Rank up is going to take a little time. And, yes, Instagram is great for sharing photos, but it isn’t always relevant to every business. But Twitter is a different story for a social media marketing plan. Getting your business started and established on Twitter is easy. Deciding how to proceed once established is slightly more difficult. If your company is new to the social media…