Author: Anji ISMAIL
Anji ISMAIL
Co-founder at DOZ
The BIG Announcement The tech world is abuzz about Facebook’s announcement that they are entering SEARCH! The Facebook Graph Search is a search engine for your friends, that is able to use your network of friends and their interests to answer searches such as, “who lives in Palo Alto” or “what is a good restaurant in San Francisco.” Interests, locations, preferences etc., it is a search engine tailored to you and your friends, only this information will come up, you are not searching the entire web. This venture is in partnership with Microsoft’s Bing search engine, although Zuckerberg did say that he would “love” to…
Crowdsourcing put you on stage Pepsi announced last week a crowdsourced photo contest for the Beyonce half time show for this year’s Super Bowl. Fans have the chance to win 1 of 50 spots to appear on stage in an introduction for Beyonce. Pepsi posts a daily pose and fans must send in a picture of themselves reenacting this pose. In addition to being able to participate in the actual half time show, some fans have the chance to be featured on Super Bowl advertisements. Pepsi is embracing the idea of using crowdsourcing to not only engage fans, but also improve the quality of the show and experience…
The Details Facebook’s growth in the MENA (Middle East and North African) nations is quickly on the rise, in a study by Socialbakers, the region shows a 29% growth this year adding 10 million new users to the site. The fastest growing regions reported are Qatar, Libya, and Iraq, but Egypt had the highest user growth over all with the addition of 2.5 millions new users and boasts the area’s most concentrated Facebook population with 17 million total users. MENA users are overwhelmingly male at 65% and young, the largest growing age group is 18-24 year olds, making up 36% of the growth. The most popular…
Like Us Please ! It seems you get this request on every website directing people to like a Facebook page with the goal of amassing large numbers of fans to increase their influence and ultimately profits. Now this is standard practice that is consistent and appropriate. BUT how many businesses have you liked without having ever interacted on the page? If you are anything like me, lots. Wouldn’t it make more sense to insure you had quality “likes” that would lead to higher conversion rates and not just higher fan rates? And I do understand, if you have higher amounts of fans, then the chances of converting…
What if everything just stops ? Have you ever wondered what would happen if Google simply shut down its search services? What would we do? Would the term “Google it” disappear from our vernacular or become an “old-timey” saying? Would people cease to be able to figure out how to get places? Or what would happen when there was no way to search in the moment to find the right answer to a question in a heated argument? Would the smart phone even be that smart anymore if it could not perform searches? While these are just semi-trivial problem that…
The Argument While out one night this last week, I was asked what I did and upon hearing I worked for a company that did Social Media the individual rolled his eyes and rebuffed the idea Social Media had any value because, “Social Media’s ROI is not calculable”, or so they believed. So today’s blog will rebut this argument. Doing The Math There are a few ways to calculate your return from Social Media Last-Touch Sales: Using an analytics program, we can track a consumer where a consumer originated and follow them through to checkout, any consumer who linked from…
5 SEO and Social Media Tips to go overseas Last week we went over the general marketing issues which could come up when entering an emerging market, this week we will go over the specific SEO and Social Media challenges which are important to note. 1. Search Style- When preparing to begin an SEO campaign and deciding which keywords to target, it is important to think about the search trends of the area. Maybe certain slang or punctuation marks are commonly used, or not used, which are different from your native country. People in different areas use different terms and structure their inquiries…
The Focus on Emerging Markets There is a lot of buzz going around about “emerging markets” and all of the opportunities available for investors, but marketing in an emerging market can be a little tricky – if you do not know what your are doing. What are they ? Where are they ? Image from http://stocksonwallstreet.net Emerging markets are nations undergoing a period of rapid growth, essentially 21st century Industrial Revolutions for nations that have not yet been developed. The major nations currently undergoing this transition, and are seen as a hotbed of prospects, are the BRIC nations of Brazil, Russia, India, China as…
Whats Going On ? Facebook recently gained its 1 billionth user, but in the same week they announced a new feature, Posts. This means if a user wants their post to have high visibility and your average post, they can pay $7 to appear at the top of the new feed. Only individuals with less than 5,000 fans would be eligible for these posts, a rule that eliminates companies from using them, instead of paying for ads. Who Wants This ? Facebook would see pure profit from this venture, which in the face of their disappointing stock and less than stellar ad…
What have marketers been up to ? Is Texas HoldEm Poker really so popular that over 65.3 million people Liked it? Facebook says no. Facebook announced to TechCrunch that it would be cranking down on faulty Likes and as on Thursday removed 96,317 fans from their page as part of their sweep. It seems marketers have been adding false Likes to their pages in an attempt to appear more popular than they are. Are you one of the offenders ? The list of offenders may surprise you. While Texas Holdem Poker is an online game, the list is not restricted…